My wife and I were blessed with a babysitter this weekend, so we went to Napa to 'get away from it all'. It has been a hectic couple of months with the move, starting the new job at Google, conquering the California DMV, finding a place to live, and generally getting settled in Northern California. So off we went to Napa; neither of us had been before.
So I'm driving to the hotel after making a Starbucks run this morning, and I suddenly slam on the brakes (which is never really a good idea with my wife in the car) and stare at this corporate campus near the hotel, because they are displaying a banner that I found to be unique. So I asked my wife to take a picture of it, and knew that I'd end up writing a blog post about it. This ended up spawning a conversation on whether blogging was work-related or a personal hobby and whether I should even be thinking about it whilst vacationing in Napa. This never really got resolved (which is it?)
But I did get the picture. I blurred out the company name in the picture, but posted it here.
What I found intriguing about this banner was I could not identify the intended audience. Was it for potential candidates, as some sort of employment branding collateral? Or was it intended as a reminder to employees of the corporation's commitment to them as they arrive to work every day? Or maybe it was both. It certainly was...blazoned in a highly conspicuous way.
I couldn't tell, so thought I would post it here, and ask "Why do you think they posted this banner?"