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Penelope Trunk

I've been following your coverage of this topic. And it seems to me that this sort of contest is a way for large companies to harness the entrepreneurial spirit that is so ubiquitous among young people.

One of the reasons corporations are having a hard time attracting young people because they want to run their own business. The Netflix contest is a sort of compromise: People get to work for themselves and make a calculated bet on their ability to innovate, and Netflix gets to have smart people working on their problems.

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